What's in a name?: Starbarks vs. Starbucks

4:50 PM, Oct 10, 2012   |    comments
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ALGONQUIN, Ill. (NBC) -- What's in a name? Trouble for a doggie daycare in Algonquin, Illinois.

Andrea McCarthy-Grzybek opened her cage-free boarding facility in March under the name "Starbarks Dog Daycare", a catchy play on words with a green-and-white sign to match.

According to the daycare's website, McCarthy-Grzybek's mission is to provide an open environment for dogs to get exercise and socialization.

What she got in return was a cease-and-desist letter from coffee chain Starbucks demanding Starbarks change the name and stop using the logo.

"I felt confident that if that name was used that many years for so many people that it was OK to use," said her husband, Al Gryzybek.

The Algonquin couple said they've offered to change the colors of their logo from green to yellow and the stars to paw prints, but Starbucks won't budge.

Though she doesn't want to change the name, McCarthy-Grzybek said she can't afford the potential legal bill and said in the end she wants a name that conveys the same mission as before.

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