NESCOM students traveled to Los Angeles, California to present their ad campaign.
BANGOR, Maine (NEWS CENTER) -- The students from NESCOM who were finalists in the Honda's CR-Z ad competition are back home from their trip to California.
Beth Churchill, Ally Booker, Kristen Sprague, and Bryan Lackee took second place in the national competition. They were edged out by Syracuse University for top prize.
Earlier this fall, Honda gave the students a CR-Z and a flip camera and asked them to create an ad campaign for the car over a six week period. They used social media, and created a fictional character named CR-Zazzy to generate buzz about the CR-Z.
"I think the experience has been amazing. Ally and I are only sophomores so this looks pretty good for us," Churchill said. "I mean, we only had one year of preparation before we got out there and actually did it for real. I'm really excited to see where this is going to take us and what doors are going to open for us because of this."
Churchill and her team will all get virtual internships with Honda next semester. That essentially means they'll help with brainstorming and ideas via email and Internet.