What slogan was trademarket by NBA coach Pat Riley?

5:43 AM, Mar 20, 2013   |    comments
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c. Three-Peat

Riley was born on Mar. 20, 1945.

The Lakers had won the NBA championship two years in a row in 1987 and 1988.  Hoping they'd win again in 1989, Riley took out the trademark so he could cash in whenever "three-peat" was used on any merchandise.

However, his team didn't come through for him.  Instead, they got swept in the finals by the Pistons.


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