ELLSWORTH, Maine -- The days leading up to Christmas are some of the busiest shopping days of the year. When an ice storm hits, it's a different story.
Tens of thousands of Mainers lost their power for days before Christmas. The Midcoast and Downeast were hardest hit. To try to make up for the shopping days that were lost in downtown Ellsworth there will be a Christmas Do Over.
Many of the businesses in Ellsworth were in the dark for up to three days, including the 24th and 25th of December. As a result, stores lost substantial business. Including the Ellsworth Grasshopper Shop.
"That is the busiest time of year for us and to have two days before Christmas and Christmas Eve not to be able to sell like you'd like to, it's pretty devastating," said Grasshopper Shop Manager, Wendy Foster.
Radio station WNSX@97.7, came up with an idea to help the businesses that were hurt. A Christmas Do Over that will take place downtown Saturday according to the stations General Sales Manager, Race Ashlyn.
"They are marking down specific items, or they're having specials, during the day on Saturday," said Ashlyn. "Also throughout the week during the following week and also throughout the month on January. So it's a really great time for people to save some big bucks on some great stuff downtown."
WNSX will broadcast tomorrow from 11 to 1pm at The Riverside Cafe on Main Street in Ellsworth announcing deals for shoppers during the Christmas Do Over.